Blog 2018-05-11T08:04:34+00:00

Should I build my own website using Squarespace or Wix?

Pre-designed websites like SquareSpace are excellent if your needs exactly match the templates offered and if you have the time, patience and skill to do the work yourself and create, or find, high quality content. You can have a great looking and fully hosted website for as  little as $16/month. What then is the downside? Firstly someone still has to do the work and spend the time - find or shoot images, write copy, organise the pages. Is this the best use of your time when an experienced person can do it in a fraction of the time? Having given up weeks of your life mastering SquareSpace you then decide that you want to make some minor changes to your site that are not in the theme. Short of then mastering HTML and CSS you will now have to [...]

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Taking your new site live

So it’s been a big few months (hopefully not longer – if you’ve worked with a professional agency) of back-and-forthing with the strategy and design team to build your rocking new website. And now it’s time to go live … … We’re sorry to break it to you: it’s not always just a flick of a button. The website that the agency created for you is currently sitting on their staging domain and so that information now has to be transferred onto yours before you can start bragging about it on social media. THE LONG WAIT Sometimes it can take hours for the information to transfer over from the staging server to your hosting server. This includes all of the code and imagery that make up your site. The best time to do this transfer is over low traffic [...]

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Write great copy

Here are some tips to write good copy: Just write But it’s what you have to do. Think of your topic, and set a timer for 15 minutes. And just write. Don’t stop. If you come up against something that you don’t know the word for, or you need to do a little research, just write XXXX. The important thing is not to stop until your timer tells you to. Then, once you’re finished, go back and edit your work (using the below tips to help you). Know your audience Every business exists to solve a problem. The problem could be a really big one, like stopping all the bits of floaty plastic in the sea, or it could be a slightly smaller problem, like my hair goes really frizzy when the weather is humid. Find out what your [...]

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