Why it is important to have high quality imagery on your site

You have only a few seconds to capture your audience’s attention on your website. Probably the single most important factor is the quality of your images.

Humans process images 60,000 times faster than text. 90% of the information we receive is sent to our brains through our eyes.

This means that it’s super important to get the visuals right so your audience stay on your site.

Imagery will either make or break a site. They need to have great look and feel as well as being sharp.

We often do a shoot for our clients, if budget allows, so that you can have personalised imagery that won’t be used anywhere else, but if that is not possible there are many great resources available online to obtain beautiful imagery.

https://www.stocksy.com/

Is all about on-trend imagery, shot with panache. Stocksy has such a gorgeous range of high-end shots with out the ridiculous price tag you would normally need to pay for great shots from places like Getty.

https://www.austockphoto.com.au/

A very new addition to the photography stockscape, austock photo is a beautifully collated pool of images, exclusively shot within Australia. Full of iconic Australian places and people this is a great place to visit to capture everything it is to be an aussie – our way of life, our culture and our landscapes.

Three of our favourite free image sites:

https://unsplash.com/

Gorgeous landscapes, cool architecture – high end shots submitted from photographers all over the world into one easy to use photo library. They even have another site https://madewith.unsplash.com/ which showcases design work made from the images at unsplash if you want to see their images in action.

http://magdeleine.co/

This amazing site curates free images from around the web so has quite an impressive range of images without settling for second best. Note – while all of these photos are ‘free’, some need attribution to their respective photographers.

http://finda.photo/

Has a great library of free images and also a super awesome search function which lets you search by colour. Especially helpful for curated Instagram feeds that are colour coded.

Once you have your images then the next important job is editing the images so that they are correctly cropped and matched to the appropriate text. Once these decisions are made then all the images need to be sized correctly for web. Incorrectly sized images (i.e. too big) can slow down a site dramatically. A site that is slow to load will lose viewers and be downgraded by Google in search.

These images were created by Richard Ludbrook.

2018-05-11T07:22:50+00:00